Ideas that Stick. Designs that Speak.
Results that Matter.
I'm Agnes Martins — a Senior Designer with 8+ years of experience delivering creative solutions across agency, hospitality, entertainment, retail, lifestyle and ecommerce sectors.
My background combines branding, digital design, campaign creative and visual communication across digital and print. I've led multidisciplinary creative teams, developed award-winning websites, created brand identities and delivered campaigns that balance strategic thinking with strong visual execution.
Alongside my agency experience, I work as a freelance designer, partnering with businesses to develop brands, websites, marketing campaigns and creative assets that help them connect with their audiences and achieve commercial outcomes.
I'm also a graduate of AWARD School (2024) and currently serve as Chair of Youngbloods South Australia, where I lead initiatives that support and connect emerging creatives across the industry.
What I do best:
BRANDING → Visual identities, logos, design systems and brand guidelines
DIGITAL DESIGN → Websites, landing pages, email marketing, digital campaigns and social content
CAMPAIGN CREATIVE → Multi-channel creative across digital, print and outdoor advertising
CREATIVE DIRECTION → Turning ideas into cohesive, commercially focused creative solutions
LEADERSHIP → Mentoring teams, managing creative workflows and collaborating across multidisciplinary projects
I believe great design is more than aesthetics. It should communicate clearly, solve problems and create meaningful connections between brands and people.
MORE ABOUT ME
EDUCATION
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2020 Marketing communication
Ironwood Institute
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2020 Social Media and Marketing Communication
Ironwood Institute
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2019 Project Management Australian Pacific College
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2015 Marketing and Communication
Belo Horizonte University Centre – UNIBH
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2014 Advertising and Communication
University Centre UNA
PROFESSIONAL EXPERIENCE
LEAD DIGITAL DESIGNER - 06/2022 – 07/2025
Neon Treehouse (Digital marketing agency specialising in paid advertising, creative strategy, branding, websites, and performance-driven digital campaigns for small and medium-sized businesses)
Key Achievements:
Led and scaled a multidisciplinary creative team of 7 across remote and hybrid work environments, improving on-time project delivery from 55% to 80% through structured workflow management, virtual collaboration practices, and workload optimisation.
Implemented KPI and OKR reporting processes and workload allocation systems, increasing overall team productivity by 30% and reducing last-minute delivery issues across creative projects and campaigns.
Directed creative strategy and designed an award-winning W3 website, aligning UX, branding, and visual communication across digital assets while contributing to industry-recognised campaign outcomes.
Conducted creative audits and continuous improvement reviews that eliminated 15% of underperforming ad variations, improving campaign quality, creative consistency, and digital advertising performance.
Designed scalable, multi-format campaign systems across email marketing, social media, display advertising, and outdoor media, reducing creative resizing effort by 20% through more efficient asset production processes.
Responsibilities:
Coordinated the creative department in remote and hybrid environments, providing leadership, mentoring, and day-to-day operational support to a multidisciplinary team spanning design, social media, SEO, and web development.
Collaborated with senior management and account management teams to deliver KPIs and OKRs, balance project capacity, coordinate workloads, and identify opportunities for additional client revenue growth.
Oversaw the development of websites, landing pages, campaign visuals, paid advertising creatives, and organic content strategies while ensuring alignment with client objectives and brand standards.
Contributed hands-on creative support in web design, email marketing, Facebook advertising, social media campaigns, and visual asset production, maintaining high-quality delivery standards across client portfolios.
MULTIMEDIA DESIGNER - 12/2020 – 06/2022
Neon Treehouse (Digital marketing agency specialising in paid advertising, creative strategy, branding, websites, and performance-driven digital campaigns for small and medium-sized businesses)
Key Achievements:
Produced high-performing static, motion, and video creatives for paid and organic campaigns across multiple client accounts, supporting stronger engagement and campaign performance across digital platforms.Designed responsive landing pages and digital campaign assets that increased average conversion rates by 15% through user-focused layouts, visually engaging creative execution, and campaign optimisation.
Managed Facebook advertising campaigns for approximately 6 client accounts across cosmetic, winery, and healthcare industries, increasing average engagement rates by 25% through creative optimisation and audience-focused strategies.
Delivered and adapted creative assets across multiple digital sizes and advertising formats, reducing average campaign production turnaround times by 20% through efficient creative workflow management.
Identified campaign optimisation opportunities and proposed creative improvements, resulting in a 15% average reduction in ad spend while improving advertising performance.
Responsibilities:
Designed digital content for paid and organic campaigns, including static graphics, GIFs, videos, motion graphics, landing pages, and banner ads across multiple platforms.Managed Facebook advertising activities, including campaign execution, retargeting initiatives, performance monitoring, reporting analysis, and creative optimisation aligned with client marketing objectives.
Collaborated with creative and performance marketing teams to develop campaign strategies based on client briefs, product positioning, audience targeting, and campaign messaging requirements.
SENIOR GRAPHIC DESIGNER - 05/2019 – Present
AM Digital Brand (Freelance creative and digital marketing consultancy delivering branding, graphic design, social media, paid advertising, and visual communication solutions for hospitality, lifestyle, retail, and e-commerce businesses)
Key Achievements:
Worked with more than 20 clients across hospitality, lifestyle, retail, and ecommerce sectors, increasing average brand awareness by 35% through integrated digital and print creative solutions.Helped clients improve sales performance by 10% through enhanced branding strategies, visually engaging creative assets, and more effective execution of digital marketing campaigns.
Supported client lead generation growth by 10% through strategic optimisation recommendations, improved visual communication, and stronger audience-focused digital marketing initiatives.
Responsibilities:
Designed digital and print creative assets, including menus, posters, websites, landing pages, flyers, social media content, outdoor advertising, event signage, animated ads, and short-form video content for multiple client campaigns.Developed branding strategies, visual identities, logos, and campaign concepts, and supported clients with content planning, audience engagement, and long-term marketing direction.
Delivered comprehensive brand guideline packages for multiple clients, improving visual consistency across social media, print, digital advertising, and promotional campaign assets.
Led photoshoots, creative direction, and post-production activities for hospitality, retail, and lifestyle campaigns, reducing internal revision cycles and improving creative workflow efficiency.e-commerce