Brazilian Day (2023)
On September 10, 2023, Segue OBaile presented Brazilian Day, one of its largest productions to date. The event brought legendary Brazilian pagode artist Salgadinho to Adelaide, reviving the iconic 90s sound that shaped a generation. Rising talent André Agostini also launched his band on the Segue OBaile stage, while the night closed with the best of favela funk — delivering an unforgettable cultural experience from start to finish.
While another designer created the event’s brand identity, I was responsible for designing all assets, collateral, and supporting creatives. This included promotional campaigns, on-site materials, and video editing for social media content that you can see here and here, ensuring every touchpoint captured the vibrancy, energy, and authenticity of Brazilian culture.
Esquenta – Brazilian Pre-Game Party 2023
On 24 July 2023, as Adelaide hosted its first FIFA Women’s World Cup match, Segue OBaile delivered Esquenta, a vibrant pre-game celebration that brought Brazil’s football spirit to life. The event featured live samba and pagode, drummers leading fans from the venue to the stadium, and authentic Brazilian food and drinks, creating an atmosphere that blended culture, music, and sport.
The night also marked a historic moment: Gabi Fernandes made her debut in Australia, becoming the first Brazilian singer to perform in Adelaide. She presented a special song written for the Women’s World Cup, dedicated both to the significance of women in soccer and to her partner, Brazilian national team player Tamires.
I was responsible for designing the creative assets and event visuals, including promotional materials, social media campaigns, and on-site signage. My work translated the passion of Brazilian football culture into bold, energetic designs that amplified the excitement of the World Cup and made the experience unforgettable.
Brazilian Carnival 2023
In February 2023, Segue OBaile brought the streets of Adelaide to life with an open-air Brazilian Carnival, transforming Grenfell Street’s laneway into a vibrant bloco-style celebration. With live music, DJs, and family-friendly programming until 9 pm, the event captured the energy and colour of Brazil’s most iconic festival.
While another designer created the brand identity for the event, I was responsible for developing all the creative assets and event visuals — from promotional materials and social media campaigns to on-site signage. My work translated the spirit of Carnival into bold, dynamic designs that set the tone for an unforgettable cultural experience.
Halloween Circus Party 2022
On 14 October 2022, Segue OBaile transformed Zhivago into a night of darkness and spectacle with the Halloween Circus Party. The event brought together live bands, DJs, and a midnight surprise, drawing Adelaide’s crowd into a surreal carnival of music and performance.
I was responsible for designing the full event identity — from the Halloween Circus logo and theme to the creative assets and venue decoration. My work ensured that every touchpoint, from posters and social media to on-site visuals, carried a cohesive and immersive aesthetic that captured the eerie, playful energy of the night.
